{"id":22698,"date":"2024-07-15T12:49:08","date_gmt":"2024-07-15T12:49:08","guid":{"rendered":"https:\/\/www.wedowebapps.co.uk\/?p=22698"},"modified":"2026-01-09T10:12:58","modified_gmt":"2026-01-09T10:12:58","slug":"woocommerce-vs-shopify","status":"publish","type":"post","link":"https:\/\/www.wedowebapps.co.uk\/woocommerce-vs-shopify\/","title":{"rendered":"WooCommerce vs Shopify: Which eCommerce Platform Is Better?"},"content":{"rendered":"<h2><b>WooCommerce vs Shopify: The Right Platform<\/b><\/h2>\n<p class=\"\">Thinking about having your online store? Confused between WooCommerce or Shopify?<\/p>\n<p class=\"\">One of the biggest hurdles here is choosing the right platform. With so many options available, it becomes quite a challenge to choose one. Many store owners compare WooCommerce and Shopify because both platforms support a powerful eCommerce experience, yet they work in very different ways.<\/p>\n<p class=\"\">WooCommerce is a WordPress-based solution known for its flexibility and customisation. Shopify is a fully hosted eCommerce platform designed for simplicity and ease of use. The difference often lead business to ask an <a href=\"https:\/\/www.wedowebapps.co.uk\/ecommerce-development-agency\/\"><b>eCommerce development company<\/b><\/a><span style=\"font-weight: 400;\"> which option is better for their specific choice.<\/span><\/p>\n<p class=\"\">We are here to help you make a detailed comparison so that it is easy to choose one. In this guide, we compare WooCommerce and Shopify across features, costs, scalability, and use cases such as dropshipping. The goal is to help you decide which platform fits your business model, technical comfort level, and growth plans.<\/p>\n<p class=\"\">Below, we discuss every aspect of these two platforms in detail to help you make an informed choice. Let\u2019s dive in.<\/p>\n<h2><b>WooCommerce vs Shopify: What Defines Them?<\/b><\/h2>\n<p>WooCommerce is a WordPress plugin, and Shopify stands on its own and doesn&#8217;t require programming or hosting expertise. But there is a lot more to these platforms, and we have covered it below to help you get an idea on <b>Woocommerce or Shopify which is better.<\/b> Read on.<\/p>\n<h3><b>WooCommerce<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">WooCommerce is an open source plugin you can install onto the WordPress application to create an eCommerce store. You can quickly set up an online store by adding the WooCommerce plugin to your WordPress website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In 2011, the company was launched, and it gained traction in the e-commerce market in no time. Today, it has become the most well-known ecommerce service platform, with more than 6.2 million customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s user-friendly and packed with features, with unlimited possibilities for customisation.<\/span><\/p>\n<h3><b>Shopify<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Compared to WooCommerce, Shopify is not an open-source platform. However, it does provide many options to meet the needs of different customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify charges a monthly fee in addition to a commission on every sale. It allows novices to create an online store from scratch, even if they lack programming expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, customising might require assistance from a professional. Shopify is generally known for its user-friendly platform and is considered the standard for other e-commerce platforms.<\/span><\/p>\n<h2>WooCommerce vs Shopify Which is Better for Your Business?<\/h2>\n<p class=\"\">Choosing between WooCommerce or Shopify depends on how much control, flexibility, and technical involvement your business requires. Both platforms serve different business models, and the right choice depends on your priorities rather than features alone.<\/p>\n<h3>Choose WooCommerce if:<\/h3>\n<ul>\n<li>You already use WordPress and want full control over your online store.<\/li>\n<li>Customisation is important for design, checkout, or advanced functionality.<\/li>\n<li>You want flexibility in hosting, plugins, and long-term cost management.<\/li>\n<li>Your business needs tailored workflows rather than fixed platform limitations.<\/li>\n<\/ul>\n<p class=\"\">This is why many businesses prefer <a href=\"https:\/\/www.wedowebapps.co.uk\/woocommerce-development-agency\/\"><b>WooCommerce development services<\/b><\/a><span style=\"font-weight: 400;\"> when flexibility and ownership matter more than convenience.<\/span><\/p>\n<h3>Choose Shopify if:<\/h3>\n<ul>\n<li>You want a quick setup without handling hosting or technical maintenance.<\/li>\n<li>Ease of use is a priority for non-technical teams.<\/li>\n<li>You prefer predictable monthly costs with built-in support.<\/li>\n<li>Your store follows a standard ecommerce or dropshipping model.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Shopify works well for businesses that value simplicity and speed over deep customisation.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.wedowebapps.co.uk\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24295 size-full\" title=\"Choose the Right Platform\" src=\"https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/choose-the-right-platform-1.webp\" alt=\"eCommerce Platform Consultation\" width=\"1024\" height=\"300\" srcset=\"https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/choose-the-right-platform-1.webp 1024w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/choose-the-right-platform-1-300x88.webp 300w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/choose-the-right-platform-1-768x225.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><b>WooCommerce vs Shopify: Quick Verdict<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">WooCommerce or Shopify both support successful online stores, but they serve different business needs. Shopify is best for businesses that want a managed platform with minimal technical effort.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WooCommerce is suitable for businesses that want full control, flexibility, and long-term ownership of the store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If ease of use and fast setup matter most to you than Shopify is the right choice. If customisation, scalability, and control are your priorities, then WooCommerce offers more freedom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is no universal winner. The better platform depends on how you plan to build, manage, and scale your eCommerce business.<\/span><\/p>\n<h2><b>WooCommerce vs Shopify: Feature Comparison<\/b><\/h2>\n<p>Here&#8217;s a simple tabular comparison that shows <b>why Woocommerce is better than Shopify <\/b>or vice versa. Check it out to get an idea of what each platform can offer.<\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Key Features<\/b><\/td>\n<td><b>WooCommerce<\/b><\/td>\n<td><b>Shopify<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Hosting<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Self-hosted (requires separate hosting)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fully-hosted<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Pricing<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Free to install, pay for hosting and domain only<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Subscription-based, starting at $29\/month<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Customisation<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Highly customisable with plugins and themes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Moderately customisable, with limited theme and app options<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Payment Gateways<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Wide range of payment gateways, including third-party options<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Integrated with Shopify Payments, supports other gateways for a fee<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Scalability<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Scalable with the right hosting plan<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Scalable with Shopify&#8217;s different pricing plans<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Support<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Community-driven support, with limited official support<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24\/7 official support, with a large knowledge base<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>WooCommerce or Shopify for Dropshipping: Side-by-Side Comparison<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Dropshipping requires fast setup, reliable supplier integration, and smooth inventory management. Both WooCommerce and Shopify can support dropshipping, but the approach, flexibility, and cost differ.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understanding these differences can help you choose between WooCommerce or Shopify for dropshipping as per your business needs.<\/span><\/p>\n<h3><b>Key Difference in Dropshipping Setup<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Features<\/b><\/td>\n<td><b>WooCommerce<\/b><\/td>\n<td><b>Shopify<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>Setup Complexity<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Requires WordPress setup and plugin configuration.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beginner-friendly with built-in dropshipping apps.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Cost<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Free plugin plus hosting and optional plugin costs.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Monthly subscription includes hosting, and an additional cost may also apply.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Inventory &amp; Supplier Integration<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Support multiple plugins for suppliers and automation.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Apps like Oberlo, Sprocket, and DSers make integration simple.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Customisation<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Full control over store layout, checkout and features.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Limited to Shopify\u2019s design and app ecosystem.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Scaling<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Can handle large stores with server upgrades and optimised plugins.<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Scale easily with the minimum of technical setup.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>Which One Should You Choose<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dropshipping is a popular model for eCommerce stores. Choosing the right platform depends on your priorities: ease of setup, flexibility, and long-term scalability.<\/span><\/p>\n<h3><b>1. Ease of Setup<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify:<\/b><span style=\"font-weight: 400;\"> Ready-to-use with built-in dropshipping apps like Oberlo and DSers. Minimum technical knowledge is required.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WooCommerce:<\/b><span style=\"font-weight: 400;\"> Requires WordPress setup and plugin install but gives full control.<\/span><\/li>\n<\/ul>\n<h3><b>2. Plugin and App Options<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify:<\/b><span style=\"font-weight: 400;\"> Hundreds of apps available for product sourcing, automation, and inventory management. Supports easy integration.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WooCommerce:<\/b><span style=\"font-weight: 400;\"> Flexible plugin ecosystem for dropshipping, including AliDropship, WooDropship, and custom integrations.<\/span><\/li>\n<\/ul>\n<h3><b>3. Cost Considerations<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify:<\/b><span style=\"font-weight: 400;\"> Fixed monthly subscription fee starting at a lower cost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WooCommerce: <\/b><span style=\"font-weight: 400;\">Free base plugin, but hosting, premium plugins, and SSL certification add to the overall cost.<\/span><\/li>\n<\/ul>\n<h3><b>4. Customisation and Flexibility<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify: <\/b><span style=\"font-weight: 400;\">Limited customisation compared to WooCommerce, but simpler to manage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WooCommerce: <\/b><span style=\"font-weight: 400;\">Full customisation, control over design, checkout, and automation. Ideal for advanced stores.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>5. Scalability<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify: <\/b><span style=\"font-weight: 400;\">Handles high traffic easily with minimal maintenance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WooCommerce: <\/b><span style=\"font-weight: 400;\">Can scale with hosting upgrades and optimise plugin but may need technical support.<\/span><\/li>\n<\/ul>\n<h3><b>Quick Decision Guide<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose Shopify:<\/b><span style=\"font-weight: 400;\"> If you want fast setup, easy maintenance, and ready-made dropshipping apps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose WooCommerce:<\/b><span style=\"font-weight: 400;\"> If you want flexibility, customisation, and control over your store workflows and integrations.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.wedowebapps.co.uk\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24296 size-full\" title=\"Build Your Drop shipping Store\" src=\"https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/build-your-dropshipping-store-1.webp\" alt=\"Drop shipping Store Development\" width=\"1024\" height=\"300\" srcset=\"https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/build-your-dropshipping-store-1.webp 1024w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/build-your-dropshipping-store-1-300x88.webp 300w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/build-your-dropshipping-store-1-768x225.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<h2><b>WooCommerce vs Shopify: Which Ecommerce Store is More Popular?<\/b><\/h2>\n<p>By checking Google Trends data for the past 5 years, it can be seen that the demand for WooCommerce and <strong><a href=\"https:\/\/www.wedowebapps.co.uk\/shopify-website-development-agency\/\">Shopify development agency<\/a><\/strong> services have grown significantly in popularity among merchants.<\/p>\n<p><span style=\"font-weight: 400;\">However, Shopify maintains a slight edge, with over 4 million merchants currently using the platform. This is likely due to Shopify&#8217;s simpler and merchant-friendly interface, which has helped it gain more new merchants over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, WooCommerce&#8217;s open-source nature and flexibility have allowed it to successfully retain its existing user base of over 6 million merchants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, both platforms have emerged as formidable competitors and continue to attract new merchants annually. But, the question remains among Woocommerce vs Shopify which is better! We move to a detailed comparison below to get clarity on it.<\/span><\/p>\n<h2><b>WooCommerce V\/S Shopify: Detailed Feature Analysis<\/b><\/h2>\n<p>Here is a detailed comparison of Woocommerce and <strong><a href=\"https:\/\/www.wedowebapps.com\/shopify-development\/\">Shopify development services<\/a><\/strong> to help you decide which platform is better for creating your online store and increasing your business&#8217;s presence.<\/p>\n<h3><b>1. Cost<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Initially setting up WooCommerce is cheaper since it is free to use. Merchants only need to pay for hosting, themes and some plugins.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WooCommerce: <\/b><span style=\"font-weight: 400;\">This makes the overall upfront cost lower compared to Shopify. Merchants have complete control over budgeting and scaling costs based on business needs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify:<\/b><span style=\"font-weight: 400;\"> It offers monthly subscription plans starting at $29, which include hosting and other features. However, Shopify charges additional transaction fees.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Winner:<\/b><span style=\"font-weight: 400;\"> WooCommerce is more cost-effective for smaller stores, while Shopify subscription plans ensure all requirements are met for larger, established stores. Overall, cost depends on individual business needs.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>2. Ease of Use<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Managing an online store via WordPress&#8217; learning curve can overwhelm non-technical merchants. Though popular themes simplify WooCommerce usage, its working knowledge of WordPress remains mandatory.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the flip side, Shopify presents an intuitive admin panel that anyone can easily navigate right from sign-up. Features like product\/order management and customer support are just a click away without manual customisations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All in all, Shopify delivers a markedly less complex, stress-free store ownership experience for novice entrepreneurs.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WooCommerce: <\/b><span style=\"font-weight: 400;\">It requires knowledge of WordPress and familiarity with plugins. However, things are simplified with popular themes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify:<\/b><span style=\"font-weight: 400;\"> Its dashboard offers an intuitive interface, simplifying store management. Features like products, orders, and customers are easily accessible.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Winner:<\/b><span style=\"font-weight: 400;\"> Shopify scores over WooCommerce in terms of ease of use as it can be managed comfortably by anyone without technical expertise.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>3. Scalability<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As business scales and traffic\/sales surge, the choice of platform needs to support high volumes without lagging on your performance. While WooCommerce can scale suitably with optimised hosting and caching plugins, uptime depends on the merchant&#8217;s technical acumen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify elegantly handles spikes through its cloud-hosted infrastructure, which automatically scales to ensure lightning-fast responses even during peak periods. It offers seamless handling of huge product catalogues and order numbers critical for established brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, Shopify impresses with its built-in, reliable scalability provisions optimised for expansion.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WooCommerce: <\/b><span style=\"font-weight: 400;\">With the right hosting and optimisation, it can scale according to store traffic and sales. Customisable themes also aid in scaling stores.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify: <\/b><span style=\"font-weight: 400;\">Being cloud-hosted, Shopify infrastructure automatically scales to ensure high performance even during peak traffic. It easily accommodates large catalogues and order volumes.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Winner: <\/b><span style=\"font-weight: 400;\">Though both platforms can scale, Shopify&#8217;s automated scalability through premium plans makes it a more reliable option for stores expecting high growth.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>4. Support<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Merchant support is crucial, especially for new store owners who face initial setup, plugin installation, and other issues.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While WooCommerce lacks a dedicated support team, its huge community forums can resolve most queries. However, responses can be delayed and may not solve complex problems.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Shopify&#8217;s 24\/7 phone, email, and chat support ensures merchants get instant personalised assistance from experts for any store-related clarifications or troubleshooting, providing much-needed peace of mind.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WooCommerce: <\/b><span style=\"font-weight: 400;\">It needs a dedicated support team, but a vast community helps solve issues. Hosting partners may offer support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify: <\/b><span style=\"font-weight: 400;\">It provides 24\/7 phone, email, and chat support for store management and growth queries.<\/span><\/li>\n<\/ul>\n<table>\n<tbody>\n<tr>\n<td><b>Winner: <\/b><span style=\"font-weight: 400;\">Shopify&#8217;s round-the-clock customer support gives it a definitive edge over community-dependent WooCommerce support.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>5. Integrations and Add-ons<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When your online store expands, you must include more features to speed up operations. WooCommerce and Shopify provide a variety of extensions and integrations, but let&#8217;s look at which one is superior in this area.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WooCommerce: <\/b><span style=\"font-weight: 400;\">WooCommerce&#8217;s open-source nature and integration with WordPress mean it has a vast library of plugins and extensions. You can easily find and download many free WooCommerce extensions and add-ons on the WordPress repository.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition, WooCommerce offers add-ons on woocommerce.com, some of which are free, while others require a one-time fee.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify: <\/b><span style=\"font-weight: 400;\">Shopify also has an extensive library of add-ons available on its app store. While some add-ons are free, others require a one-time premium fee or a monthly subscription. Shopify offers an add-on for almost every function you need.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For example, you can check out Privy Web Push and OptinMonster for email marketing. The built-in function makes setting up Shopify discount codes easy, as you can set the type of discount, duration, and number of users.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Winner: <\/b><span style=\"font-weight: 400;\">WooCommerce wins this category because of its vast library of plugins and extensions, which offers users more flexibility and customisation options. Shopify&#8217;s proprietary nature can limit the range of integrations and add-ons available to users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While Shopify still provides a great selection of add-ons, WooCommerce&#8217;s open-source nature and integration with WordPress give it the edge in this area.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><b>6. Level of Security<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">How you secure your online store contributes to customer satisfaction. Let&#8217;s examine how these platforms fare with regard to security.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WooCommerce: <\/b><span style=\"font-weight: 400;\">The WordPress CMS is where things become amazing for WooCommerce stores. There are so many plugins that you can install to have tight-locked security for your stores. Some of the plugin options include:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">MalCare Security Solution<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">iThemes Security<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Sucuri Security<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">All In One WP Security &amp; Firewall<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"3\"><span style=\"font-weight: 400;\">Wordfence<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Plus, having secure WooCommerce hosting can offer solid additional layers of security to your WooCommerce store.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify: <\/b><span style=\"font-weight: 400;\">Shopify is a PCI-compliant platform that offers a decent level of security. Users usually have a secure browsing experience when using Shopify stores.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, you&#8217;ll always be limited in your options and dependent on the platform to keep upgrading its security standards. Also, Shopify isn&#8217;t a self-hosted platform, which means you can&#8217;t tighten your store&#8217;s security with your own hosting choice.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Winner: <\/b><span style=\"font-weight: 400;\">WooCommerce is a clear winner in the security game. Why? Because you have a lot more control over the security of your store compared to Shopify.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify does have a decent security protocol in place, but there&#8217;s very little wiggle room. Whereas, with WooCommerce, you can have as tight a security as you like with top-notch security and WooCommerce hosting options.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><a href=\"https:\/\/www.wedowebapps.co.uk\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24297 size-full\" title=\"Choose the Right eCommerce Platform\" src=\"https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/choose-the-right-ecommerce-platform-1.webp\" alt=\"WooCommerce vs Shopify Guidance\" width=\"1024\" height=\"300\" srcset=\"https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/choose-the-right-ecommerce-platform-1.webp 1024w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/choose-the-right-ecommerce-platform-1-300x88.webp 300w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/choose-the-right-ecommerce-platform-1-768x225.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><b>WooCommerce vs. Shopify: Pros and Cons<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s examine each platform&#8217;s strengths and drawbacks now. The pros and cons specified below can help you better decide which one is best for you.<\/span><\/p>\n<h3><b>WooCommerce: Pros and Cons<\/b><\/h3>\n<p><b>Pros<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open Source:<\/b><span style=\"font-weight: 400;\"> WooCommerce is an open-source platform. Those with technical knowledge can make as many customisations as they want. Plus, the developers release continuous updates of the plugin.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost-Effective: <\/b><span style=\"font-weight: 400;\">Being a free WordPress plugin, the initial costs are low. You can just pay for a good WooCommerce hosting and domain name and get started. Because WordPress and WooCommerce are both free to use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>WordPress Integration and Plugins:<\/b><span style=\"font-weight: 400;\"> Since WooCommerce is a WordPress plugin, users benefit from WordPress&#8217;s powerful content management capabilities. Plus, there&#8217;s a vast library of compatible plugins for WooCommerce in different areas, such as security, SEO, backups, payment gateways, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customisable:<\/b><span style=\"font-weight: 400;\"> With access to the code and a vast community of developers, you can create a highly tailored online store. You may need some technical assistance with it, though.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO Advantage:<\/b><span style=\"font-weight: 400;\"> Integrated with WordPress, known for its SEO capabilities, giving online stores a potential advantage in search engine rankings. You can install plugins such as Yoast and All-in-one SEO.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scalability:<\/b><span style=\"font-weight: 400;\"> With the right hosting environment and setup, WooCommerce can handle large stores and high traffic. So, setting up large stores on the platform isn&#8217;t an issue.<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Requires Technical Knowledge:<\/b><span style=\"font-weight: 400;\"> You&#8217;ll need some technical knowledge to have a highly customised store. You can work around this point by hiring technical assistance.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintenance:<\/b><span style=\"font-weight: 400;\"> Being self-hosted means you&#8217;re responsible for updates, backups, and security.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Potential Compatibility Issues:<\/b><span style=\"font-weight: 400;\"> Keeping the plugins updated with the site can take time and effort. However, with self-updating options such as SafeUpdates by Cloudways, your store updates on autopilot.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It even resists updates of a specific plugin if it can cause problems with the store. So, this issue isn&#8217;t something to fret about.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No Customer Support:<\/b><span style=\"font-weight: 400;\"> WooCommerce doesn&#8217;t offer any support to users. However, there&#8217;s a vast community of WooCommerce users available to help you.<\/span><\/li>\n<\/ul>\n<h3><b>Shopify: Pros and Cons<\/b><\/h3>\n<p><b>Pros<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>User-Friendly Interface:<\/b><span style=\"font-weight: 400;\"> Shopify offers a clean dashboard. Users can easily set up and manage a store. While Shopify can be restrictive in various aspects, its ease of setup is surely worth noting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A Decent Range of Themes and Templates:<\/b><span style=\"font-weight: 400;\"> Shopify provides a variety of customisable templates that can sufficiently cater to many types of businesses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrated Payment Gateway:<\/b><span style=\"font-weight: 400;\"> Shopify Payments allows merchants to accept credit cards directly without third-party accounts, although it also supports other payment gateways. This can be a beginner-friendly solution for merchants who want to do business without worrying much about payment gateway integrations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>24\/7 Customer Support:<\/b><span style=\"font-weight: 400;\"> Shopify provides round-the-clock customer support via phone, chat, and email. This means if you ever get stuck, help is readily available.<\/span><\/li>\n<\/ul>\n<p><b>Cons<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Transaction Fees:<\/b><span style=\"font-weight: 400;\"> If you&#8217;re not using Shopify Payments, the platform charges additional transaction fees. This can especially be a problem for bigger stores who&#8217;d not want to pay a lot in transaction fees.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customisation Limitations:<\/b><span style=\"font-weight: 400;\"> For more advanced customisations, users might need to know Liquid, Shopify&#8217;s templating language, or hire a developer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost:<\/b><span style=\"font-weight: 400;\"> Shopify can be a costly platform, considering the monthly fee, transaction fees, and any paid apps or themes. Plus, you may need a developer for unique customisations, which will be an additional cost.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Platform Lock-in<\/b><span style=\"font-weight: 400;\">: Migrating from Shopify to another platform can be a complicated process, primarily if you&#8217;ve used a lot of Shopify-specific features or apps.<\/span><\/li>\n<\/ul>\n<h2><b>How to Choose Between WooCommerce and Shopify<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22710 size-full\" title=\"Choosing the Right Ecommerce Platform\" src=\"https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/how-to-choose-the-right-ecommerce-platform.jpg\" alt=\"how to Choose The Right Ecommerce Platform\" width=\"1400\" height=\"660\" srcset=\"https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/how-to-choose-the-right-ecommerce-platform.jpg 1400w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/how-to-choose-the-right-ecommerce-platform-300x141.jpg 300w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/how-to-choose-the-right-ecommerce-platform-1024x483.jpg 1024w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/how-to-choose-the-right-ecommerce-platform-768x362.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The process of selecting the right eCommerce platform can be confusing. Knowing your requirements as a business owner is crucial to make an informed choice. Here are some of the most important factors to think about before selecting an e-commerce platform:<\/span><\/p>\n<h3><b>1. Getting Started<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you are familiar with WordPress and its ecosystem, WooCommerce can be an easy option. However, with WordPress and WooCommerce, you are responsible for installation and maintenance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Shopify is the most accessible platform to get started with, as it guides you through creating your ecommerce store without requiring any technical skills.<\/span><\/p>\n<h3><b>2. Ease of Use<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As an online store owner, you should focus on essential business-related tasks like taking customer feedback, processing orders, and dealing with vendors. Look for an ecommerce platform that allows you to create and manage your online store with ease.<\/span><\/p>\n<h3><b>3. Third-Party Integration<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Running an ecommerce store requires multiple tools and services like email marketing and social media tools. Choose an ecommerce platform that easily integrates with these tools. WooCommerce, for example, integrates with MailChimp.<\/span><\/p>\n<h3><b>4. Scalability and Growth<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your ecommerce platform should support your business&#8217;s growth without limiting it. Ensure that your ecommerce platform allows for customisation and scalability to grow your business how you want.<\/span><\/p>\n<h3><b>5. Hosting Options<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Reliable hosting is crucial for ecommerce stores that can experience traffic spikes during sales and special offers season. Shopify is a proprietary platform, meaning your ecommerce store is hosted on Shopify&#8217;s servers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With WooCommerce, you choose the provider to host your ecommerce store and can opt for an auto-scalable ecommerce hosting provider to ensure your store remains operational despite traffic spikes.<\/span><\/p>\n<h3><b>6. Customization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">WooCommerce does not have a theme store, but you can find great-looking and functional themes at marketplaces like ThemeForest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensure you choose a lightweight, responsive theme that provides a smooth experience for visitors on all devices. This allows high customization. Shopify&#8217;s customization is limited compared to WooCommerce.<\/span><\/p>\n<h3><b>7. Add-ons\/Extensions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">WooCommerce offers a host of extensions, while Shopify has a large App Store with nearly 500 applications. However, WooCommerce extensions are more customisable and open-source, making WooCommerce better than Shopify regarding extensions and add-ons.<\/span><\/p>\n<h3><b>8. Payment Gateways<\/b><\/h3>\n<p><a href=\"https:\/\/www.wedowebapps.co.uk\/woocommerce-development-agency\/\"><span style=\"font-weight: 400;\">WooCommerce development services<\/span><\/a><span style=\"font-weight: 400;\"> also offer multiple payment gateway integrations. PayPal and Stripe are free, while other solutions like Authorize.Net, Amazon Payments, and Braintree require an annual fee of around $100.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stripe and PayPal are good options for launching an ecommerce store. This shows how WooCommerce has more payment gateway options when compared to Shopify.<\/span><\/p>\n<h3><b>9. Shipping Methods<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To add shipping management functionality to WooCommerce, you must purchase a plugin. Shopify has partnerships with top players in product delivery. However, WooCommerce&#8217;s flexibility is better with various shipping plugins available.<\/span><\/p>\n<h3><b>10. User Friendliness<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify&#8217;s drag-and-drop interface makes setting up an online store easy, but making advanced changes requires technical skills. WooCommerce also gets more straightforward to use with good premium themes.<\/span><\/p>\n<h3><b>11. Multilingual Support<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">WooCommerce is an excellent choice for multilingual ecommerce stores. You just need to install WPML, which costs $39 for a Multilingual blog, $99 for a Multilingual CMS, and $199 for a Multilingual agency. This makes WooCommerce better than Shopify for multilingual stores.<\/span><\/p>\n<h3><b>12. SEO Optimization<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">WooCommerce is a robust platform that offers Yoast SEO, a freemium plugin to optimise SEO. Shopify also provides excellent SEO functionality, but there are a few points to consider. WooCommerce has advantages with SEO plugins.<\/span><\/p>\n<h3><b>13. Marketing Elements<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify provides a system of native emails with customisable templates and automatic email content. In contrast, WooCommerce requires a free plugin and manual configuration of email options. However, WooCommerce plugins allow you to create robust marketing campaigns.<\/span><\/p>\n<h3><b>14. Pricing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Shopify, on the other hand, isn&#8217;t free. The pricing plans start from $39 and can increase depending on the scale of your business. WooCommerce is free, but running a WooCommerce store may still involve hosting, domain name, and plugin fees.<\/span><\/p>\n<p><a href=\"https:\/\/www.wedowebapps.co.uk\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-22711 size-full\" title=\"Launch Your Online Store\" src=\"https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/build-your-perfect-online-store-today.jpg\" alt=\"Build Your Perfect Online Store Today\" width=\"1400\" height=\"290\" srcset=\"https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/build-your-perfect-online-store-today.jpg 1400w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/build-your-perfect-online-store-today-300x62.jpg 300w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/build-your-perfect-online-store-today-1024x212.jpg 1024w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/build-your-perfect-online-store-today-768x159.jpg 768w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/a><\/p>\n<h2><b>Quick Decision Summary: WooCommerce or Shopify<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The following are the main elements that help you choose between <\/span><b>WooCommerce or Shopify<\/b><span style=\"font-weight: 400;\"> for your ecommerce store. In summary, you must opt for WooCommerce if:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your store must be multilingual and\/or multi-currency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You want to be able to customise everything<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You want more flexible options for payment gateways and shipping<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You want a very high level of customization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You want a free and open-source platform<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your store has specific needs beyond basic ecommerce functions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Opt for Shopify if:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You want a simple-to-use and managed ecommerce platform<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You don&#8217;t need advanced customization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You are not tech-savvy and want a simple drag-n-drop interface<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You want 24\/7 customer support<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your budget is a concern<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, decide wisely and get the store of your dreams hassle-free. Good luck!<\/span><\/p>\n<p><a href=\"https:\/\/www.wedowebapps.co.uk\/contact-us\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24298 size-full\" title=\"WooCommerce or Shopify\" src=\"https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/woocommerce-or-shopify.webp\" alt=\"WooCommerce vs Shopify Decision\" width=\"1024\" height=\"300\" srcset=\"https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/woocommerce-or-shopify.webp 1024w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/woocommerce-or-shopify-300x88.webp 300w, https:\/\/www.wedowebapps.co.uk\/wp-content\/uploads\/2024\/07\/woocommerce-or-shopify-768x225.webp 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WooCommerce vs Shopify: The Right Platform Thinking about having your online store? Confused between WooCommerce or Shopify? One of the biggest hurdles here is choosing the right platform. With so many options available, it becomes quite a challenge to choose one. Many store owners compare WooCommerce and Shopify because both platforms support a powerful eCommerce [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":24293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[48],"tags":[1341],"class_list":["post-22698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-development-company","tag-woocommerce-vs-shopify"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.wedowebapps.co.uk\/wp-json\/wp\/v2\/posts\/22698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wedowebapps.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wedowebapps.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wedowebapps.co.uk\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wedowebapps.co.uk\/wp-json\/wp\/v2\/comments?post=22698"}],"version-history":[{"count":25,"href":"https:\/\/www.wedowebapps.co.uk\/wp-json\/wp\/v2\/posts\/22698\/revisions"}],"predecessor-version":[{"id":24294,"href":"https:\/\/www.wedowebapps.co.uk\/wp-json\/wp\/v2\/posts\/22698\/revisions\/24294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wedowebapps.co.uk\/wp-json\/wp\/v2\/media\/24293"}],"wp:attachment":[{"href":"https:\/\/www.wedowebapps.co.uk\/wp-json\/wp\/v2\/media?parent=22698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wedowebapps.co.uk\/wp-json\/wp\/v2\/categories?post=22698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wedowebapps.co.uk\/wp-json\/wp\/v2\/tags?post=22698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}